10% of new 1500's are the 3.0L Diesel

[BoostN]

The take rate on the new 3.0L Duramax sits at 10% right now for all new buyers of the GMC Sierra 1500 trucks.

GM's VP of marketing claims they have a target of 20%, and it should be "doable".

Source: https://gmauthority.com/blog/2020/0...ierra-1500-buyers-opt-for-3-0l-diesel-engine/